National Society of
Black Engineers

In 2006, the National Society of Black Engineers (NSBE) contracted Bynums Marketing & Communications, Inc. to provide public relations services for its 32nd Annual Convention. An estimated 10,000 students and professionals from Iowa, Chicago, Atlanta and New York gathered in Pittsburgh, PA at the nation's largest technical diversity career fair, featuring over 300 companies and 5,000 potential recruits.

Outcomes: The 2006 convention, held in Pittsburgh, received the most media coverage ever received by NSBE during its conventions. It received a broad range of coverage including television, radio and print. Multiple stories about NSBE where printed in the Pittsburgh Post-Gazette (circulation: over 240,930 papers daily), Pittsburgh Tribune-Review (circulation: over 55,000 daily), and the New Pittsburgh Courier (circulation: 10,000 papers weekly). Substanstial television coverage was received from KDKA, WTAE and WPXI. Coverage reached over 60,774,910 KDKA viewers, 58,020,760 WTAE viewers, and over 57,286,320 WPXI viewers. Radio coverages included WDUQ (listenership: 8,262,450), WAMO (listenership: over 5,691,910) and WKQV (listenership: 2,203,320).