The Epilepsy Foundation was interested in reaching the African American community. Their purpose was to encourage people to gain knowledge about the problem of epilepsy and to dispel common myths about epilepsy.
Bynums Marketing & Communications, Inc. developed a survey/mailer, which included a drawing. The mailer gave readers an opportunity to sign up for an e-newsletter. An ad was also produced for placement in various print media.
Outcomes: The Epilepsy Foundation increased the number of African Americans they serve.
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