We want to help you get results from your advertising and public relations. Our solutions to advertising and PR problems have brought successful results. Here are a few examples:
PROBLEM: The HSSWP was searching for a way to increase the percentage of surveys returned from member hospitals. (Their average return on surveys from members had dwindled to 27%.)
SOLUTION: Bynums Advertising Service developed the concept and design of the Be a Winner Contest. The contest increased member participation to over 75%. Since their goal was a ten percent increase, you can imagine how delighted they were!
PROBLEM: The HACP needed an annual report that would showcase their positive accomplishments yet remain within a reasonable budget for a government organization.
SOLUTION: Bynums helped them reach their objectives by creating award winning reports for 1992 and 1993, both for reasonable budgets.
PROBLEM: Integra was looking for an agency to become its marketing partner in reaching specific segments of the community.
SOLUTION: Bynums Advertising Service was chosen as Integra Bank's agency of record for Community Development. Services include consulting, research, design, writing and production, public relations and more. Bynums has won local and national awards for some of the programs it has developed along with Integra Bank.
PROBLEM: The Community Relations Department of Duquesne Light was in need of a community newsletter to keep the public informed.
SOLUTION: Bynums Advertising Service produced the Duquesne Light Community News including an exciting masthead and newsletter design. The community responded positively to the newsletter with phone calls and letters.
PROBLEM: Nu/Hart Clinics, Inc. needed a direct-mail piece to create leads and give them a profile of potential clients and existing clients.
SOLUTION: Bynums Advertising Service produced the Nu/Hart Clinics, Inc. Getaway Sweepstakes, which included a brief survey. This mailers exciting design and irresistible sweepstakes offer provided an excellent response level for Nu/Hart Clinics, Inc.
PROBLEM: The Pittsburgh Baseball Club needed to develop a way to increase minority attendance at the games as well as increase public awareness of their community involvement.
SOLUTION: Bynums developed marketing materials targeted to the African American community. One of the campaigns developed by Bynums is "Four Days That Celebrate You" in which the Pirates recognized the African American community through a jazz night, gospel night, motivational speaker, and a local gospel talent showcase.
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